Architect & designer
Mahsa Majidi
FAEN
AVASH SIGNATURE OFFICE & CONFERENCE PROJECT
Poober Showroom & Conference Hall
Invisible technology; cable-free tables within contemporary architecture
AES67 audio networking, ceiling microphones and a 98-inch interactive display on Nelson Mandela Boulevard.
1399 SH (2020–2021)Consultancy, design & installation
Bagh Irani team
Nelson Mandela Boulevard (Jordan), Tehran
Digital audio network AES67 / Dante
Pishgaman Novin AVASH
Cable-free tables; respect for contemporary architecture
The Poober showroom, executive meeting spaces and conference hall were designed by Mahsa Majidi and delivered by the Bagh Irani team. Simplicity, clean lines and Exposed Ceiling Architecture defined the interior. The client’s brief for the meeting hall was clear: no tabletop microphones and no bundles of cables should disturb the visual order of the conference table.
01 / VOICE & CAMERA
Ceiling arrays; intelligent voice and camera tracking
After reviewing different scenarios, AVASH proposed Yealink ceiling array microphones instead of wireless tabletop microphones requiring regular charging. Suspended on slim mounts beneath the mesh ceiling, the arrays capture voices across the hall without equipment on the table. Their integration with the conference camera system supports automatic talker video tracking.
02 / NETWORK & CONTROL
An AES67 digital core and a dedicated Poober control panel
Audio routing and feedback control are managed by the Ecler MIMO4040CDN digital matrix over AES67. Black Ecler eMOTUS8OD transducers blend with the dark ceiling structure. A 98-inch GPlus interactive display and digital whiteboard, together with the custom Poober Manager Panel, provide touch control of four independent audio zones: the front, middle and rear of the hall, plus the hospitality area.
03 / SHOWROOM & MEETING SPACES
Sound that is heard, with a discreet visual presence
The main hall serves as both a smart video conference room and a training space. In the showroom, cafe and executive meeting areas, Ecler eAMBIT106 surface-mount transducers and VIC6X recessed ceiling transducers deliver background music while preserving the harmony of mesh ceilings and colourful interiors.
Audio and video equipment & system details
- Ecler MIMO4040CDN
- 40 × 40 digital matrix with Feedback Killer processing and Dante / AES67 audio networking.
- Yealink Ceiling Microphone & Camera System
- Ceiling array microphones integrated with conference camera talker tracking.
- Ecler eMOTUS8OD
- 8-inch transducers for the conference and training hall.
- Ecler eAMBIT106 & VIC6X
- Surface-mount and recessed ceiling transducers for the showroom and executive meeting spaces.
- GPlus 98″ Interactive Touch Display
- 98-inch interactive display with a digital whiteboard in the main hall.
- Poober Custom Control Panel
- Custom EclerNet interface for four audio zones.
PROJECT GALLERY
From the conference hall to the showroom
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